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Hotel Sales & Marketing – The Next Generation: We ARE the 21st century sales, marketing and public relations professionals.
2011 年 12 月 14 日 根据Leora H Lanz与Barbara Fischhof
Hotel sales training in 2011: what different approaches can we take to rejuvenate and re-energize our sales teams to sell?
2011 年 1 月 26 日 根据Leora H Lanz与Jennifer Coyle
Why Is Upselling Important? How Can Hotels Improve Revenue Directly from the Front Desk? (阅读文章)
The importance of upselling at the front desk has increased over recent years due in large part to the changing methods of booking rooms. A well-managed upselling program can benefit all parties involved if done correctly.
2011 年 1 月 10 日 根据Leora H Lanz与Jennifer Coyle
Have You Scheduled Your Digital Wellness Checkup? Time to Assess Your Hotel’s Online Presence (阅读文章)
You may benefit from an annual checkup, but have you also considered one for your hotels?
2011 年 1 月 10 日 根据Leora H Lanz与Sachin Suri
Bringing T.L.C. to the R.F.P. (阅读文章)
Has the personalized hotel sales process become more the exception than the norm? We need to know how to better sell and respond to cut through the competitive clutter.
2010 年 8 月 6 日 根据Leora H Lanz与Jennifer Coyle
Up-selling at the Front Desk (阅读文章)
With the increasingly dominant role of technology, methods for making travel plans have changed dramatically over the past decade.
2010 年 7 月 23 日 根据Leora H Lanz与Lacey Hagen
To be a director of marketing in a hotel today is far more overwhelming than it was even two years ago. Marketing challenges still include rate and attracting customers, but the tools have changed.
2010 年 2 月 25 日 根据Leora H Lanz与Eydie Shapiro
Examples of How Hotels Are Using Social Media - A Guide for Getting Started (文件下载)
HVS Sales & Marketing Services has assembled examples of how hotels are using social media as a reference for hotels that may wish to try.
2010 年 2 月 18 日 由〈作者Leora H Lanz〉、〈作者Barbara Fischhof〉和〈作者Rebecca Lee〉提供
Introducing the Newest Member of Your Hotel Marketing Team: The Social Media Manager (阅读文章)
Now, in this burgeoning digital world where we need to make “connections” more than “impressions,” a hotel needs a social media manager to attract, engage and retain new and loyal community bases.
2010 年 1 月 21 日 根据Leora H Lanz与Barbara Fischhof
HVS' thoughts on the Choice and Expedia situation this week.
2009 年 10 月 22 日 根据Leora H Lanz与 Eydie Shapiro
A Key Component to Asset Management - The Sales & Marketing Assessment (阅读文章)
As part of the overall asset management strategy for a hotel asset, owners should certainly ask, “How can our sales and marketing efforts be more focused? Made more efficient and effective?”
2009 年 6 月 16 日 由〈作者Leora H Lanz〉、〈作者Mark C. Lynn〉和〈作者Eydie Shapiro〉提供
Canadian Lodging Outlook January 2009 (文件下载)
Smart Revenue Management Techniques For 2009
2009 年 3 月 12 日 根据Leora H Lanz
Smart Revenue Management Techniques For 2009 (阅读文章)
HVS shares tips for effective revenue management techniques as hotels ride the 2009 economic wave. Try to stay afloat; capture market share; be ready when the upswing returns.
2009 年 2 月 17 日 根据Leora H Lanz与 Eydie Shapiro and Barbara Fischhof
Canadian Lodging Outlook September 2008 (文件下载)
Business Goes On...Hotel Sales Tips for an Uncertain Market
2008 年 11 月 13 日 根据Leora H Lanz
Business Goes On...Hotel Sales Tips for an Uncertain Market (阅读文章)
In a tough market, every room night counts. While this downturn may seem more painful than in the past, business goes on and you need to be out there. Here are several ideas to keep your sales efforts strong.
2008 年 10 月 16 日 根据Leora H Lanz
In today’s electronic age of information and communication, it’s time for hotel public relations practitioners to update the structure and content of press releases
2008 年 2 月 28 日 根据Leora H Lanz
Training to Keep Your Hotel Sales Effort Strong (阅读文章)
With today’s economic climate and the surge of new hotels in the last 10 years, basic selling skills – for being an effective sales manager – are more important than ever. We need to revisit them and train to keep our selling ahead of the curve....
2008 年 2 月 4 日 根据Leora H Lanz
Five Ways to Increase Your Sales and Marketing Momentum in 2008 (阅读文章)
A resolution for 2008 is to think about how to maximize hotel revenue in ways other than increasing room rates, and continue to show value for our rooms and the hotel experience.
2008 年 1 月 9 日 根据Leora H Lanz
Marketing Independent Hotels and Incorporating Standard Operating Procedures (阅读文章)
The Director of Marketing is busy handling direct responsibilities. We would never expect that the DOS /M has time to review guest service Standard Operating Procedures to insure we are making promises that are actually being delivered.
2008 年 1 月 7 日 根据Leora H Lanz
Getting the Most for Your Public Relations Dollars (阅读文章)
Public relations and publicity need to be an integral part of the sales and marketing discipline, and these tactics need to support each other’s messages.
2007 年 4 月 18 日 根据Leora H Lanz
Build it. But will they come? (阅读文章)
“Build it and they will come” is no longer the tried and true of the hotel industry. In these competitive days where the major brands dominate, the market may not think it needs a new independent hotel.
2007 年 4 月 18 日 根据Leora H Lanz
Relieving Pre-Opening Jitters...It's Never Too Early to Start Thinking About PR (阅读文章)
You’ve read about the importance of putting public relations into the marketing mix in this column before. It’s the most cost-effective method for promoting your product, establishing third party credibility and getting your name in front of the...
2007 年 4 月 18 日 根据Leora H Lanz
The General Manager as Your Chief Sales Executive? (阅读文章)
With the more urgent nature of our business today, the general manager has emerged from “overseer” of the sales effort to a heavily involved sales manager in his/her own right. HVS Marketing Communications suggests that the general manager take on...
2007 年 4 月 18 日 根据Leora H Lanz
The Triangle of Hotel Success (阅读文章)
Strong leaders understand that profitability and success are enjoyed when three key issues – which form a “Triangle for Hotel Marketing Success” – are under continuous review.
2007 年 4 月 9 日 根据Leora H Lanz
Is Employee Training Part of Your Marketing Thought Process? (阅读文章)
Brochures and a website can make a hotel appear spectacular, but when the service doesn’t deliver on its marketing promises, the guest experience can be miserable. And the sales effort has just failed.
2007 年 3 月 8 日 根据Leora H Lanz与Barbara Fischhof & Eydie Shapiro
Are You Keeping Up With Your Public Relations? (阅读文章)
Public Relations in 2006: Same skills with a new set of media.
2006 年 2 月 28 日 根据Leora H Lanz与Eydie Shapiro
How Should I Compensate My Sales Manager? (阅读文章)
Owners and operators have several variables to think about as they determine appropriate salaries, increases and bonuses for their sales managers and team.
2006 年 2 月 7 日 根据Leora H Lanz与Eydie Shapiro
How Should I Spend My Marketing Dollars in 2006? (阅读文章)
As we review sales and marketing initiatives for 2006, we all have the same goal: to increase market share and improve the bottom line.
2006 年 1 月 4 日 根据Leora H Lanz与Eydie Shapiro
New Year's Resolutions for Sales & Marketing in 2005 (阅读文章)
As we plan ahead into 2005, here are some suggestions and ideas to toss around as you review your sales, marketing and public relations initiatives.
2004 年 12 月 7 日 根据Leora H Lanz与Barbara Fischhof
Marketing Communications: The Art of Writing - Is It Lost? (阅读文章)
Marketing Communications involves sales, direct marketing, Internet savvy & public relations among other tactics. All involve their own distinct style of strong and effective promotional writing. Powerful writing can enhance your marketing messages.
2004 年 9 月 27 日 根据Leora H Lanz与Barbara Fischhof
How Does Public Relations Fit into a Hotel's Marketing Plan? (阅读文章)
Hoteliers understand what it is they need to do to market their product. But what is public relations and how does it work when assembling your marketing plan?
2004 年 3 月 8 日 根据Leora H Lanz与Barbara Fischhof
Put Public Relations Back in Your Marketing Mix (阅读文章)
With a renewed sense of optimism for ’04, owners should begin to think about putting public relations and publicity back into their marketing plans.
2004 年 2 月 2 日 根据Leora H Lanz与Barbara Fischhof
Hospitality Marketing: Things to Think About in ‘04 (阅读文章)
As we start a new year in a mindset of recovery and optimism, let’s think about what we’ve learned over the last few years and how we can put what we’ve learned to use……
2004 年 1 月 8 日 根据Leora H Lanz与Barbara Fischhof
Effective Sales Training: We know what skills, but do we know the customers? (阅读文章)
Often times, sales training includes interactive role play. When it comes to the topic of developing professional relationships, however, we need to be more forceful, so the manager tactfully and intelligently includes the true decision maker.
2003 年 12 月 9 日 根据Leora H Lanz与Barbara Fischhof
The Newest Spokes in the Wheel of Hotel Marketing: (阅读文章)
Electronic Tools – Websites, E-Marketing, and Third Party Distribution Systems
2003 年 12 月 2 日 根据Leora H Lanz与Barbara Fischhof
Rebranding? Now Market Your Hotel Conversion! (阅读文章)
As owners and developers may now be spending money to renovate, reposition and reflag their hotels, it is critical to set aside monies to promote and market these changes.
2003 年 11 月 18 日 根据Leora H Lanz与Barbara Fischhof
Time for a New Sales, Marketing or Public Relations Approach? (阅读文章)
Conduct your marketing review and integrate your marketing!
2003 年 9 月 16 日 根据Leora H Lanz与Barbara Fischhof
The Importance of Partner Marketing (阅读文章)
An Outlook on Partner Marketing within the Industry During these Very Trying Times
2003 年 7 月 10 日 根据Leora H Lanz与Barbara Fischhof
The Realities of Hotel Marketing in a Post-9/11 World (阅读文章)
It’s difficult to tell general managers and owners that it is not so easy for sales executives to get appointments with clients these days.
2003 年 5 月 23 日 根据Leora H Lanz与Barbara Fischhof
As we all know, since September, 2001, American leisure and business travel patterns have seen dramatic reductions, and have become very localized and short-termed.
2003 年 3 月 21 日 根据Leora H Lanz与Barbara Fischhof
Two Marketing Thoughts for the Day (阅读文章)
In conducting several of the property sales and marketing assessments that HVS has executed recently, there have been two very important philosophies that have continued to recur, and we felt compelled to share some of our feelings with you.
2003 年 3 月 14 日 根据Leora H Lanz与Barbara Fischhof
Bring Back the Newsletter!!! We always need to share information. (阅读文章)
Sometimes, old habits shouldn’t die. Nor should they fade away. However, over the last few years, print communications has naturally evolved into HTML.
2003 年 2 月 21 日 根据Leora H Lanz与Barbara Fischhof
Canadian Lodging Outlook September 2002 (文件下载)
Have You Revised Your Marketing Plans and Strategies? Conduct Your Sales and Marketing Audit
2002 年 9 月 1 日 根据Leora H Lanz
