Eydie Shapiro

An Outsider’s View Inside a Hotel’s Marketing Department: It’s Still About Rate and Customers, but t... (阅读文章)

To be a director of marketing in a hotel today is far more overwhelming than it was even two years ago. Marketing challenges still include rate and attracting customers, but the tools have changed.

2010 年 2 月 25 日 根据Leora H Lanz与Eydie Shapiro

A Key Component to Asset Management - The Sales & Marketing Assessment (阅读文章)

As part of the overall asset management strategy for a hotel asset, owners should certainly ask, “How can our sales and marketing efforts be more focused? Made more efficient and effective?”

2009 年 6 月 16 日 由〈作者Leora H Lanz〉、〈作者Mark C. Lynn〉和〈作者Eydie Shapiro〉提供

Are You Keeping Up With Your Public Relations? (阅读文章)

Public Relations in 2006: Same skills with a new set of media.

2006 年 2 月 28 日 根据Leora H Lanz与Eydie Shapiro

How Should I Compensate My Sales Manager? (阅读文章)

Owners and operators have several variables to think about as they determine appropriate salaries, increases and bonuses for their sales managers and team.

2006 年 2 月 7 日 根据Leora H Lanz与Eydie Shapiro

How Should I Spend My Marketing Dollars in 2006? (阅读文章)

As we review sales and marketing initiatives for 2006, we all have the same goal: to increase market share and improve the bottom line.

2006 年 1 月 4 日 根据Leora H Lanz与Eydie Shapiro