HVS - Barbara Fischhof

SM^2 = IMC: Sales & Marketing x Social Media = Integrated Marketing Communications; We Are the Next ... (阅读文章)

Hotel Sales & Marketing – The Next Generation: We ARE the 21st century sales, marketing and public relations professionals.

2011 年 12 月 14 日根据Leora H Lanz与Barbara Fischhof

Examples of How Hotels Are Using Social Media - A Guide for Getting Started (文件下载)

HVS Sales & Marketing Services has assembled examples of how hotels are using social media as a reference for hotels that may wish to try.

2010 年 2 月 18 日由〈作者Leora H Lanz〉、〈作者Barbara Fischhof〉和〈作者Rebecca Lee〉提供

Introducing the Newest Member of Your Hotel Marketing Team: The Social Media Manager (阅读文章)

Now, in this burgeoning digital world where we need to make “connections” more than “impressions,” a hotel needs a social media manager to attract, engage and retain new and loyal community bases.

2010 年 1 月 21 日根据Leora H Lanz与Barbara Fischhof

New Year's Resolutions for Sales & Marketing in 2005 (阅读文章)

As we plan ahead into 2005, here are some suggestions and ideas to toss around as you review your sales, marketing and public relations initiatives.

2004 年 12 月 7 日根据Leora H Lanz与Barbara Fischhof

Marketing Communications: The Art of Writing - Is It Lost? (阅读文章)

Marketing Communications involves sales, direct marketing, Internet savvy & public relations among other tactics. All involve their own distinct style of strong and effective promotional writing. Powerful writing can enhance your marketing messages.

2004 年 9 月 27 日根据Leora H Lanz与Barbara Fischhof

How Does Public Relations Fit into a Hotel's Marketing Plan? (阅读文章)

Hoteliers understand what it is they need to do to market their product. But what is public relations and how does it work when assembling your marketing plan?

2004 年 3 月 8 日根据Leora H Lanz与Barbara Fischhof

Put Public Relations Back in Your Marketing Mix (阅读文章)

With a renewed sense of optimism for ’04, owners should begin to think about putting public relations and publicity back into their marketing plans.

2004 年 2 月 2 日根据Leora H Lanz与Barbara Fischhof

Hospitality Marketing: Things to Think About in ‘04 (阅读文章)

As we start a new year in a mindset of recovery and optimism, let’s think about what we’ve learned over the last few years and how we can put what we’ve learned to use……

2004 年 1 月 8 日根据Leora H Lanz与Barbara Fischhof

Effective Sales Training: We know what skills, but do we know the customers? (阅读文章)

Often times, sales training includes interactive role play. When it comes to the topic of developing professional relationships, however, we need to be more forceful, so the manager tactfully and intelligently includes the true decision maker.

2003 年 12 月 9 日根据Leora H Lanz与Barbara Fischhof

The Newest Spokes in the Wheel of Hotel Marketing: (阅读文章)

Electronic Tools – Websites, E-Marketing, and Third Party Distribution Systems

2003 年 12 月 2 日根据Leora H Lanz与Barbara Fischhof

Rebranding? Now Market Your Hotel Conversion! (阅读文章)

As owners and developers may now be spending money to renovate, reposition and reflag their hotels, it is critical to set aside monies to promote and market these changes.

2003 年 11 月 18 日根据Leora H Lanz与Barbara Fischhof

Time for a New Sales, Marketing or Public Relations Approach? (阅读文章)

Conduct your marketing review and integrate your marketing!

2003 年 9 月 16 日根据Leora H Lanz与Barbara Fischhof

The Importance of Partner Marketing (阅读文章)

An Outlook on Partner Marketing within the Industry During these Very Trying Times

2003 年 7 月 10 日根据Leora H Lanz与Barbara Fischhof

The Realities of Hotel Marketing in a Post-9/11 World (阅读文章)

It’s difficult to tell general managers and owners that it is not so easy for sales executives to get appointments with clients these days.

2003 年 5 月 23 日根据Leora H Lanz与Barbara Fischhof

Public Relations for Your Hotel or Destination: Despite war, we all still need a travel reprieve! (阅读文章)

As we all know, since September, 2001, American leisure and business travel patterns have seen dramatic reductions, and have become very localized and short-termed.

2003 年 3 月 21 日根据Leora H Lanz与Barbara Fischhof

Two Marketing Thoughts for the Day (阅读文章)

In conducting several of the property sales and marketing assessments that HVS has executed recently, there have been two very important philosophies that have continued to recur, and we felt compelled to share some of our feelings with you.

2003 年 3 月 14 日根据Leora H Lanz与Barbara Fischhof

Bring Back the Newsletter!!! We always need to share information. (阅读文章)

Sometimes, old habits shouldn’t die. Nor should they fade away. However, over the last few years, print communications has naturally evolved into HTML.

2003 年 2 月 21 日根据Leora H Lanz与Barbara Fischhof